Open Web Rating Guidelines

If used in video content: Rating icon must be displayed anywhere on screen for 1 second, fully visible at no less than 70% opacity.

If used in a video game: Rating icon must be displayed on the store page/box artwork in any corner of the packaging image.

E - Everyone:

Content features no swearing, violence, gore, adult references or adult themes. Suitable for ages 0+ (Examples: Minecraft gameplay, Dora the Explorer)

E7 - Everyone 7+:

Content may feature fantasy violence, Horror themes and complex emotional themes. The program is designed for children who have acquired the developmental skills to distinguish between fiction and reality. Suitable for ages 7+ (Examples: Project Zomboid gameplay, Adventure Time, Five Nights at Freddy’s gameplay, Backrooms (2026))

YA – Young Adult:

Content may feature swearing, violence, more intense horror themes, drug use and suggestive dialogue. Suitable for ages 14+ (Examples: Friends, IT, Pulp Fiction, Grand Theft Auto 5 gameplay)

M – Mature:

Content features excessive swearing, adult topics, on-screen depiction of sex, sexual violence, displays of racist, sexist, homophobic behavior intended to be humorous, intense gore and horror. Suitable for ages 18+ (Examples: South Park, Family Guy, American Dad!, The Wire, Breaking Bad)

AR – ADULT RESTRICTED:

Content may feature on screen sexual acts featuring adults or on screen intense sexual acts toward children or animals. This rating is intended for pornography and smut/fetishistic content. Only suitable for viewers 18+. (Examples: e621.net, rule34.xxx)